Revenue loss calculator

See exactly how much revenue your checkout is losing and how to recover it.

Estimate lost revenue, identify drop-offs, and see how much you can recover with better checkout performance.

Enter your store metrics

Use your actual numbers or estimates to model revenue loss.

Baseline model
Use actual metrics or directional estimates. Small changes in conversion rate can materially impact revenue outcomes.

Total monthly sessions or users to your store.

50010M

Average completed order value before refunds.

$
$10$20K

Percentage of visitors who complete a purchase.

%
0.5%95%

Monthly paid media investment used to model signal efficiency gains.

$
$0$20M
Revenue Impact

Here's where your checkout is losing revenue.

Based on your inputs - and how most checkouts actually perform.

Where customers drop off

61% drop-off
Product/service view
100%
Add to cart
82%-18%
Payment
60%-22%
Purchase
39%-21%
Highest drop-off: Add to cart to Payment (-22%)
Orders
1,250/mo
Revenue
$150K/mo
Abandoned
1,915/mo
Revenue lost at checkout
$230K/mo
$2.8M per year from checkout drop-offs alone.
Checkout abandonment61%
Abandoned carts1,915/mo
Avg cart value$120
Revenue you can recover
$45,960-$91,920/mo
From checkout optimization, recovery flows, and friction removal.
Recovery yield (mid-range)+$68,940/mo
Signal efficiency gain+$1,530/mo
Annualized upside$846K/yr
Estimated monthly impact after optimization
Recovery yield
+$68,940
per month
Signal savings
+$1,530
per month
Platform cost
$2,500
Scale plan
Net gain
+$67,970
per month
ROI28.2x
Recommended for this store
Scale

Best fit for heavier traffic and about $68,940 in monthly recovery upside.

Methodology

Conservative estimates built on verified industry metrics.

Most stores lose ~60% of customers at checkout

We model leakage from your conversion rate and anchor it against known checkout friction patterns across thousands of stores.

20-40% of abandoned revenue is recoverable

Automated drop-off detection and recovery flows reclaim a meaningful share of abandoned checkout value.

Cleaner signals improve ad performance

Server-side signal recovery feeds cleaner conversion data to Meta, Google, and TikTok-improving ROAS without increasing spend.

Start recovering your lost checkout revenue.

See where checkout revenue is lost, recover abandoned revenue, and improve paid media efficiency with cleaner conversion data.

Fix checkout. Recover revenue. Improve marketing efficiency.